Nescafe- #ItAllStarts

Nothing is perfect in this world and this is a universal truth too. Nobody can fight with this but transformation or finding alternates is the only solution to it. We all must have faced some problems in our childhood like stammering, for our skin tone-we have got some racist titles, etc. But, this is not the end as life keeps moving everyday.

Nescafe in their newly launched ad they are conveying the same message that we should not feel like a defeated personality. So what if we have a disability, this is what makes us unique. There are always a second perception to see the same thing as in the ad the guy who stammers doesn’t lose his heart. He keeps going on towards his goal as he wanted to be a comedian but his stammering stops to perform in front of audience. Someday he finds a solution when he was watching a video i.e. “The Buffering Concept“. Finally he justifies his problem relating to the buffering saying – Time Lagta Hai Yaar Buffer Hone Me. The whole crowd then laugh their heart out and the guy fulfilled his dream by doing so.

The ad came to an end with the character’s voice “Thanks to Nescafe kyuki isne aapko jagaaye rakha or muje lagaaye rakha”. 

#BeingThere-Raymond

Our patriarchal society have always taught us that men should be the boss of the house as he’s the lone bread winner for the family and designated the home-made tasks for women only i.e. from cooking to taking care of kids and other family members. As the people started educating their girl child, it changed the whole scenario. The women are now handling the cream positions in the corporate as well as in Govt. sectors. Indira Nooyi and Chanda Kochchar are the lively examples in front of us. They have proved that women are equally compatible to handle tasks like men with prove efficiency and dexterity.

Breaking the taboo The Raymond recently launched an ad in which the women is heading for her office and his man is taking care of their child. This reflects a human touch with a very simple social message which states that the role of a man has completely changed as earning for the family is not just enough or makes you a complete man. To be a complete man you have to distribute the daily responsibilities with your better half whether it’s changing the nappies of babies or cooking a meal in the kitchen and there’s no shame in doing so. This also shows that today’s man is not a foolish one, he knows about his responsibilities towards the family and for her woman he’ll always be there in the hour of need which enlighten the feeling of security in the woman’s heart; that i have a man who’s there at home taking care of my babies..