Nescafe- #ItAllStarts

Nothing is perfect in this world and this is a universal truth too. Nobody can fight with this but transformation or finding alternates is the only solution to it. We all must have faced some problems in our childhood like stammering, for our skin tone-we have got some racist titles, etc. But, this is not the end as life keeps moving everyday.

Nescafe in their newly launched ad they are conveying the same message that we should not feel like a defeated personality. So what if we have a disability, this is what makes us unique. There are always a second perception to see the same thing as in the ad the guy who stammers doesn’t lose his heart. He keeps going on towards his goal as he wanted to be a comedian but his stammering stops to perform in front of audience. Someday he finds a solution when he was watching a video i.e. “The Buffering Concept“. Finally he justifies his problem relating to the buffering saying – Time Lagta Hai Yaar Buffer Hone Me. The whole crowd then laugh their heart out and the guy fulfilled his dream by doing so.

The ad came to an end with the character’s voice “Thanks to Nescafe kyuki isne aapko jagaaye rakha or muje lagaaye rakha”. 

#BeingThere-Raymond

Our patriarchal society have always taught us that men should be the boss of the house as he’s the lone bread winner for the family and designated the home-made tasks for women only i.e. from cooking to taking care of kids and other family members. As the people started educating their girl child, it changed the whole scenario. The women are now handling the cream positions in the corporate as well as in Govt. sectors. Indira Nooyi and Chanda Kochchar are the lively examples in front of us. They have proved that women are equally compatible to handle tasks like men with prove efficiency and dexterity.

Breaking the taboo The Raymond recently launched an ad in which the women is heading for her office and his man is taking care of their child. This reflects a human touch with a very simple social message which states that the role of a man has completely changed as earning for the family is not just enough or makes you a complete man. To be a complete man you have to distribute the daily responsibilities with your better half whether it’s changing the nappies of babies or cooking a meal in the kitchen and there’s no shame in doing so. This also shows that today’s man is not a foolish one, he knows about his responsibilities towards the family and for her woman he’ll always be there in the hour of need which enlighten the feeling of security in the woman’s heart; that i have a man who’s there at home taking care of my babies..

#LiveItAbhi Pepsi

We all must have faced pressure in our daily lives. Pressure of girlfriend, family, increasing expenses and if you are studying then pressure of professors and their so called assignments….Hushh lot of  pressures we have. This is what PepsiCo observed and released their latest advertisement on PRESSURE which is also an essential part of their product.

Virat Kohli who’s also struggling with his performance and has still not turned up to the expectations of his fans. They have created the same situation when a journalist asks him that Is he feeling the pressure?, before entering the ground. In real life if we are also like a bottle of Pepsi, we handle and tackle lot of pressures daily and one day when  it comes to perform we come out of our shell as if a volcanic eruption occur. This signifies that there is nothing in life if there’s no pressure, it’s the only thing which let us identify our potential and endurance. The ad is talking about a brand but if we look at it closely it’s more of a motivational piece which say there’ no good time to perform the best time is now so #LiveItAbhi

So, #ViratKohlians don’t be so sad, he will definitely perform well very soon and prove that yes, pressure is good for us in reality….

Just Don’t Bore Them-Levi’s

Hello readers!!, You must have watched a freaky ad in which some people are doing weird things wearing jeans. Yes, you got it right, I am talking about the latest ad of Levi’s-Just Don’t Bore Them. Yeah actually don’t get bored.

Jeans are an essential part of our fashion statement as well as our lifestyle and is a fact too. Choosing wisely about the jeans stuff is also a talent but Levi’s is simplifying this uphill task for us by delivering a perfect blend of quality & style in their products since 1850.

Jeans are known for its rough n tough attitude and we can carry that with us by wearing them anytime, anywhere though we have to change as per circumstances but it’s an another aspect. In the ad a quick tutorial introduces to the various techniques and rules how to wear and maintain your jeans. But the most important rule – there are no rules! Whatever you do, don’t get bored and don’t bore the jeans. 

Idea Campaign-“No Ullu Banaoing”

Idea’s new campaign shows how its mobile internet has empowered everyone to identify the truth between real or fake. It is a known fact that people get cheated easily in India – while travelling or even in their own city or town. Most people talk more than their actions. Idea feels that with the help of mobile internet it is now easy to catch such frauds

The new TVC in its internet awareness series ‘No Ullu Banawing’. In this video 2 guys from a university are trying to make people fool by providing a foreign degree and better employment opportunities In U.K. instead their university’s degree not even valid in U.K. When a guy stands up n shout in the auditorium that your degree isn’t valid in U.K. than on what behalf you wil provide us employment opportunities there. This also shows that Indians aren’t fools in front of these western people, they are smart enough to catch these type of fraud with just a click and by the power of Idea Internet.

The below is the anthem of this campaign which I love the most…So enjoy the power of Internet and keep unveiling fraudsters..Cheers!! 🙂

Coca Cola Obesity Advertisement (Fake vs Real)

Recently, an advertisement launched in USA on obesity by the leading company-Coca Cola. The concerned advertisement created a furore in the market as well as in between the loyal customers of coke. Everyone was amazed to hear that coke people are saying all negative stuff about their product. Same happened with me too.

When I saw it first time on YouTube, It was more than a surprise to me as no company can deliver all such stuff about their product on a public platform just for the sake of  promotion which is broadly tarnishing the image of the product and brand. I always knew that there is something fishy in this as being a Mass Comm. student I have developed some Pr & Ad sense that helps  to identify the truth.

After 2 days of this instance I found this video which clarifies my doubt and I hope yours too. I urge all the readers to go through this video atleast once. You will find both the advertisements completely different and understand the importance of selection of words in Ad & Pr world.

I Am That Change……

 

On 14th August, 2014 when everybody was busy in thinking about his/her national holiday’s plan, there was this guy named Allu Arjun; Renowned actor of Tollywood released a heart touching patriotic short film. The video titled, “I Am That Change” is a great initiative which left me thinking about the country and our contribution to it.

We as humans are always cribbing about everything that we don’t get quite easily. Everyday, we talk about all that our country has been incapable of giving us. We talk about country’s population explosion, pollution, poverty, unemployment and things we think we have been suffering all these years. But what has been our contribution for the development of the nation all these years? Littering garbage, breaking traffic signals, bribing officials and thus making a fun of ourselves in front of the rest of the world. After watching this video would made me realize how we used our little power to outgo things. This video sums up what Indians did as they thought it was right for them to do it.

The Video gives us a very simple and a powerful slogan that “We Should Be The Change What We Want” as nobody will come out to solve the problem. If everyone will crib about the things then who will mark the change in our society??